In the late summer of 2021, a group of workers from First Avenue, the iconic Minneapolis music venue, were fed up with low pay, last-minute scheduling, lack of parking, and safety concerns, and wanted to implement some of their own ideas in their workplace. Unsure of how to get it done, the workers decided to first contact Restaurant Opportunities Center of Minnesota (ROC-MN) to learn more about their workplace rights.
Fast forward to November 2: Over 200 bartenders, event staff, and other in-house workers across seven venues affiliated with First Avenue marched on the boss and delivered a petition that included the faces and names of over 70% of staff who want to unionize with UNITE HERE Local 17. About 24 hours later, First Avenue management voluntarily recognized the union.
Workers say the unionization effort was successful, in part, due to the collaboration between the worker center and the union. Even before formal recognition, workers were confident. Pauli DeMaris, a First Avenue bartender and event staff for the past 18 years, said in an interview with Workday Magazine a few hours before recognition, “We have over 70% majority already on board.