The Union Label has gone digital with a new web site offering shoppers an array of union-made gifts, from clothing and chocolates to computers, games and greeting cards.

The web site, www.shopunionmade.org, launches on the eve of the fall and winter holidays, when shoppers will spend an estimated $1 trillion on gifts, food, drinks and other seasonal items, explained Matt Bates, secretary-treasurer of the AFL-CIO Union Label & Service Trades Department.

The all-union shopping site, however, will be a year-round operation because that is what consumers demand, he added.

"Shoppers spent $56 billion in Internet sales last year, and on-line spending is doubling every two to three years. Everyday we receive email and calls from people who want to support good jobs by buying union-made goods and services. The web site will reach millions of people, 24 hours a day, with a quick convenient way to shop union," Bates said.

"The public is ready for this. People have seen millions of good jobs disappear and they are looking for ways to take a stand and make a difference," he added.

The AFL-CIO will target the peak of the holiday shopping season by promoting "Buy Union Week" Nov. 26 through Dec. 5. The newly-launched, all-union shopping site will be a cornerstone of that campaign.