Labor Education Service class highlights MNA online strategies

"Successful Soclal Media Strategies for Labor Unions" will be presented by John Nemo, a nationally-recognized, award-winning Public Relations Director, Social Media Expert and Multimedia Journalist, Tuesday, October 25, 6-9pm. The class meets in the computer lab at the Carlson School on the West Bank of the University of Minnesota. Cost for the class is $25. To register, call 612-624-5020, 612-624-6039, or register at the door. More info here.

In the summer of 2011, John helped create and release the Minnesota Nurses Association iPhone/iPad App, which made MNA one of the first Labor Unions in the United States to release its own App. It allows MNA’s 20,000 members to get the latest Union news, videos and updates, report unsafe staffing at their hospitals, look up and contact their local legislators and more.

Over a period of 120 days, his most recent mainstream media Public Relations Campaign – surrounding the Minnesota Nurses Association\’s 2010 Contract Negotiations – reached an estimated 133 million people and would have cost $5 million in advertising costs to duplicate. Billed as the largest nurses\’ strike in U.S. history, the campaign garnered local, national and international media coverage from outlets as far away as BBC Radio in London.

On the Social Media front, Nemo took MNA\’s Facebook page from 0 to 11,200 fans and helped it rack up 496,000 page views in only 90 days. He also created, edited and uploaded dozens of YouTube videos that garnered 97,000 views during the campaign. In addition, he created and supplied content for the MNA Blog, which registered up 342,000 views and 2,850 comments.