Social Media Day of Action for Nabisco workers

Workers whose jobs making Oreos and other snacks have been moved to Mexico held a “Social Media Day of Action” Thursday to call attention to the actions of Nabisco/Mondelez. It marked the one-year anniversary of the layoffs of more than 600 workers from Nabisco’s Chicago bakery.

The day focused on the social media release of a one-minute video promotion of a new documentary about the workers that is being produced by Front Page and narrated by actor James Earl Jones. The short documentary will air later this spring on PBS stations. The video was widely shared via Facebook and Twitter.

Since the layoffs began, Nabisco workers have toured the country, including a stop in January at the University of Minnesota, to call for a boycott of Oreo cookies. The Bakery, Confectionery, Tobacco & Grain Millers Union also launched a website, fightforamericanjobs.org, to tell the workers’ stories.

Last week, the national AFL-CIO and its 55 unions, representing more than 12.5 million members, announced they would make the Nabisco/Mondelez campaign the first action in a new campaign focused on “the principle that every worker deserves a good job and the power to determine their wages and working conditions.”

In a statement, the federation said it “will accomplish this through a new national good jobs campaign to call out corporations that ship jobs overseas; work toward renewed and expanded public investment in our schools, transportation, energy and communications systems; access to quality health care, including through Medicare and Medicaid; and a secure and dignified retirement for all workers.”

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