Workers
The Great Neoliberal Burden Shift (Part I) – How Corporate America Offset Liability Onto the Public
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This episode was produced by Citations Needed, in collaboration with Workday Magazine. “Choose the product best suited for baby,” Nestlé urged in a 1970s baby formula ad. “What size is your carbon footprint?” wondered oil giant BP in 2003. “Texting, music listening put distracted pedestrians at risk,” USA Today announced in 2012. These headlines and ad copy all offer a glimpse into a longstanding strategy among corporations: place the burdens of safety, health, and wellbeing on individuals, in order to deflect responsibility and regulation.
